Of course Abellio doesn't have much choice with ScotRail, given that the livery and brand is specified by Transport Scotland. I think we should count ourselves lucky that the Scottish Government hasn't gone down the same route as other departments and named it "Trains Scotland".
Yes, you're right, I forgot about the Scottish Government! "Rail Scotland" could be another one.
Poor Abellio, it has no choice with the West Midlands and Scottish franchises, they've to accept the name that comes with it. It would be good if the name is consistent and stays the same no matter which franchise holder is running it as it is currently the case with ScotRail.
This would increase recognition and strength of the brand, less likely to confuse or upset customers whenever the franchise change hands that the name would always remain the same.
It has been mentioned on here that the DfT are insisting on the West Midlands Railway/ScotRail model for new/future franchises that the TOC name would not change. Is this right?
FirstGroup would be running "South West Trains" but this was changed to "South Western Railway"?
If Stagecoach wins back the SW franchise in 2024, then would this still be called "South Western Railway" even under Stagecoach instead of "South West Trains"?