underbank
Established Member
It's all based on prior shopping/habits etc. So you'd expect different offers for different people. That's the whole point of it. Your purchases are analysed by computer algorithms. Each store will decide what offers they want to give and to whom based on a mix of rewarding regular purchases, i.e. a money off coupon for things you already buy, or a general money off coupon for anything, as opposed to encouragements, i.e. a coupon for something you never buy but which they may think you might.
I buy my petrol all over the place, my wife only ever buys from the Sainsbury garage. She's never ever had a "2p off per litre" voucher from Sainsbury, but I get them every couple of months. They already know my wife gets her petrol so there's no need to incentivise her. They know I don't, so it's in their interests to give me a "nudge" to buy from them in the hope I become a regular at their petrol station.
Neither of us have pets so we never buy any pet food etc., so, no surprise that we never get any coupons for pet related products.
Of course, some store chains are more refined than others and there are still some who don't seem to "tailor" their coupons on spending habits - some continue to base them on amounts spent instead.
