It's normally because new buffer stops provide a gradual increase in retardation over a relatively significant distance compared to older designs, you normally see various pairs of friction clamps on the railhead behind them, and as the buffer moves along more clamps come into play and gradually increase the retardation.
An example from the German company Rawie (used in various applications in this country) is shown here, the image shows the friction clamps as grey lumps on the railhead behind the buffer itself:
http://www.rawie.de/index.php/gb/bahntechnik/vollbahn/personenverkehr/bremsprellboecke/typ4zeb6