The Luton DART is celebrating its first full year of operation today with news that it has carried 2,721,695 passengers and exceeded its targets to date.
Since beginning services on 27 March 2023, more than 2,443 residents of Luton have registered for the half-price travel they are entitled to, making 5,822 journeys.
In addition, 5,651 Older Person Bus Pass Holders and Disability Badge Holders have registered for the free travel they can get, making 19,538 journeys.
Meanwhile, 5,906 airport staff have also registered to access their free journeys. This is arranged through eligible companies’ HR departments.
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Over the year, the Luton DART has achieved 16.2% modal share for passengers accessing the airport, peaking at 21.6% for week commencing 5 November. This represented an 18% increase on the previous bus transfer service for the same week a year earlier.
Despite ongoing rail strikes, over the last three months the Luton DART has averaged 17.2% modal share, which is above target.
Service reliability has exceeded 99 per cent, with no significant downtime other than for safety reasons following the airport car park fire.
The Luton DART service is rated ‘excellent’ under independent Net Promoter Score (NPS) surveys.
Meanwhile, DART tickets are now eligible for rail card and Groupsave discounts, the latter saving one-third off the normal price when three or more people travel together, offering further improved value.
The Luton DART achieved its one millionth passenger in August 2023, just 147 days after opening, and its two millionth passenger over Christmas.
Concessionary fare registrations can be made with proof of entitlement at
www.lutondart.com. All residents of the borough need to do is provide proof of address when they register, and they receive 50 per cent off all DART tickets bought via the Luton DART website.