TFL Television Advert

[800001]

Have TFL suddenly gained a lot of money to spend on tv advertising?

Up here in the North East of England, each advert break for the last 2 hours I’ve watched on ch4 has an Advert for TFL, about freezing fares, low emmision buses, and the super loop!

Am sure people up here really value this advert!

 

[greatkingrat]

More likely a technical problem at the Channel 4 end. The London region is usually the default one to be broadcast when there is some issue with the regional opt-outs.

 

[wagnaga]

Have TFL suddenly gained a lot of money to spend on tv advertising?

Up here in the North East of England, each advert break for the last 2 hours I’ve watched on ch4 has an Advert for TFL, about freezing fares, low emmision buses, and the super loop!

Am sure people up here really value this advert!

Possibly a technical error. Channel 4 sells advertising across six regions: London, South of England, Midlands, North of England, Ulster and Scotland.

 

[Snow1964]

Seen the same advert being screened in West region

Ironically never seen a WECA advert on TV which would be local

 

[800001]

More likely a technical problem at the Channel 4 end. The London region is usually the default one to be broadcast when there is some issue with the regional opt-outs.

Hopefully they fix it soon, I’m fed up of it.

 

[Non Multi]

There was a Freedom of Information request about their spending on advertising. Blogger 'Diamond Geezer' shared this FOI reply on a recent blogpost (link below):

Over the last five years TfL spent £49,084,627 on advertising, of which 23% went on digital, 20% on radio, 18% on posters, 14% on TV, 12% on video on demand, 8% on press, 4% on social media and 2% on cinema.

So just under 10 million pounds per year on publicity.

Source: https://diamondgeezer.blogspot.com/2024/11/tfl-foi-requests-in-november-2024.html

 

[hi2u_uk]

It would be nice if tfl spent some advertising money to tell people that the contactless website is now up and running. I dont recall getting an email about this , i only noticed by accident yesterday when randomly surfing the net

 

[Gerald Fiennes]

Even better if they spent on improving the call centre. Still trying to get through to them to resolve a number of 'incompletes' on contactless that got mangled up following their cyber attack.....