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Trainline - Complete Savings

Halwynd

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Joined
11 Sep 2021
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426
Location
North West
A number of websites, including Trainline and, I believe, National Express, are joined up with a third party cashback outfit called 'Complete Savings'.

They operate with an advert box which is displayed once the checkout process is complete, informing customers that they can receive £x cashback, credited to their payment card when they make their next purchase with the retailer.

Many people have been misled into thinking it's that simple, but what happens is that the customer enters a contract with 'Complete Savings', often without realising it, which then charges their payment card with £15-18 per month - in return for which they receive ongoing discounts with certain retailers signed up with 'Complete Savings'.

Whilst 'buyer beware' is appropriate here - some of us realise you don't get owt for nowt - the Advertising Standards Authority have ruled that the 'Complete Savings' adverts on these retailers websites are misleading. Myself, I would say they are a borderline scam, and scoundrels such as Trainline should be ashamed they are taking part in this.


Misleading "click to claim" cashback adverts that sign you up for a costly monthly subscription to a service called 'Complete Savings', have been banned following a complaint by MoneySavingExpert.com (MSE). MSE founder Martin Lewis has urged shoppers to check their statements NOW to make sure they're not unknowingly shelling out each month.

MSE's complaint to the Advertising Standards Authority (ASA) covers ads spotted after making payments on Argos, Papa Johns and Trainline, though the ASA's ruling covers all adverts of this nature. The regulator has stated that such ads must make it clear that you need to sign up to a paid-for subscription and detail the steps to get any cashback, which can include making additional purchases.

The decision follows a similar warning issued by MSE in 2012 and comes amid a wider investigation by the ASA into online choice and whether consumers are being misled. As part of this probe, similar adverts for Complete Savings (which is owned by a company called Webloyalty International Limited) appearing on sites including Dominos and Moonpig were also banned for being misleading – something MSE had raised to the ASA too.
 
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Haywain

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3 Feb 2013
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These sort of pop-ups are nothing new, having been around for many years on the sites of a wide range of online retailers.
 

Halwynd

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Joined
11 Sep 2021
Messages
426
Location
North West
These sort of pop-ups are nothing new, having been around for many years on the sites of a wide range of online retailers.

Indeed they have, but people are still falling for it, not helped by their misleading nature.

I'm always surprised at just how many people don't look at their bank and credit card statements every month - some report that they are trying to claim back many months of payments they didn't know they were making. I imagine 'Complete Savings' know this and try to take advantage of it.
 

OscarH

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15 Sep 2020
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858
Location
Crawley
If you want other examples in the rail industry, I believe the RDG railcards website does (or at least used to).

Very good to see the ASA ruling that - the popups are always unbelievably misleading
 

Halwynd

Member
Joined
11 Sep 2021
Messages
426
Location
North West
If you want other examples in the rail industry, I believe the RDG railcards website does (or at least used to).

Very good to see the ASA ruling that - the popups are always unbelievably misleading

I was just going to ask whether any other railway company use them - thanks for that.
 

vinnym70

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Joined
3 Sep 2017
Messages
201
I'm used to seeing these kinds of ads on completion of checkout, usually for low cost entities that generally have little or no relevance.
However one of the ads, after a fast food delivery the other day, was offering a new Macbook at a supposed discount.
Strangely is wasn't a good deal but I can see how people see things and impulse buy assuming the opposite, although trying to offer £1k of computer after ordering a McDonalds seems a bit of a stretch.
 

Mainline421

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7 May 2013
Messages
675
Location
Aberystwyth
I'm surprised Martin Lewis wouldn't expect this from Trainline.

For anyone else who wants to sign up to Completer Savings, I can confirm it's still working tonight.
 

infobleep

Veteran Member
Joined
27 Feb 2011
Messages
13,425
The idea is to submit receipts and get cashback monthly. Whether it’s worth £18 monthly, I don’t know
I submit recepits to two large organisations for free and they give me money. I won't name them as it would give them free advertising.

I accept they are getting big data and it probably benefits them more than me but I accept that in return for the money.
 

Simon75

On Moderation
Joined
25 May 2016
Messages
1,120
If you want other examples in the rail industry, I believe the RDG railcards website does (or at least used to).

Very good to see the ASA ruling that - the popups are always unbelievably misleading
Yes they still do (as at 22/10/24), as I renewed a rail card yesterday, as saw a pop up (luckily didn't click on)
 

styles

Member
Joined
7 Dec 2014
Messages
497
Location
Fife (the Kingdom)
I just managed to stumble across this myself while searching for some other news relating to Complete Savings. I assume they'll just redesign their popups to comply with the ASA ruling (which isn't that the programs are banned - merely that their initial signup must make clear the ongoing monthly fee).

For what it's worth, as scammy as Complete Savings looks, I do actually use it myself. They offer 10%+ for all of their retailers, which more than beats any of the free cashback sites out there. The catch is you do need to make a qualifying purchase with your original retailer each month to get the subscription fee back, i.e. if you sign up with Trainline, you need to buy a Carbis Bay to Lelant ticket each month for £1. Easily save that quid on my weekly food shop cashback though.

I suppose the moral problem here is I'm benefiting from all the people who sign up without reading the terms and don't realise there's a monthly fee until it hits their account. Mind you, not much different to benefiting from Amex BA Avios points which is really funded by people not paying their card off in full each month.
 

Mainline421

Member
Joined
7 May 2013
Messages
675
Location
Aberystwyth
The catch is you do need to make a qualifying purchase with your original retailer each month to get the subscription fee back, i.e. if you sign up with Trainline, you need to buy a Carbis Bay to Lelant ticket each month for £1
If you sign up via National Rail Enquiries then you only need to make a purchase from any retailer each month.
 

TUC

Established Member
Joined
11 Nov 2010
Messages
4,252
These sort of pop-ups are nothing new, having been around for many years on the sites of a wide range of online retailers.
The problem in this case is that the pop-ups appear as part of the transaction process, so they don't appear superficially to be an advert, but rather an extra offer Trainline/National Express etc is making to you. It's that which is misleading,
 

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