Most transit maps depict transport routes in a variety of colours, which is essential to ensure passengers are familiar with where each route goes. The question however is, what makes designers choose a particular colour over another?
Some factors I can imagine influence choice of colour include:
So what factors influence the designer’s choice of colours, or do many just pick randomly? If you were to update a transit map for your local area, what colour changes would you make?
Some factors I can imagine influence choice of colour include:
- Contextual influences, for example the LU Jubilee Line being coloured silver to match the colour of the jubilee itself
- Symbolising an area which the route operates to, such as Morebus route 50 Bournemouth - Swanage being coloured blue to represent the sea
- Using brighter, bolder colours to highlight more frequent and important routes
- Highlighting an operator’s most important route in their corporate colour
- Collating different routes along the same corridor in different shades of a colour, as the now-defunct Yellow Buses did pre-2016
- Accessibility for colour-blind people and avoiding clashes of similar colours
So what factors influence the designer’s choice of colours, or do many just pick randomly? If you were to update a transit map for your local area, what colour changes would you make?