British Airways domestic fares can get so expensive that it is unrealistic anybody* will ever pay them. And while Qatar Airways is well-known for it’s good value fares, short-haul fares from Doha are sometimes not much cheaper than longhaul services.
* of course somebody will every now and then, but hardly ever, you know what I mean.
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Revenue Management 101 would state that the airline charges these fares because that is what the market allows and that is what people are willing to pay. This is not actually correct.
In fact we have a corner solution (
see article). These airlines are pricing this way
because they do not actually want people to buy those tickets.
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Now let’s turn back to BA’s GBP 1,770 fare to Edinburgh. I do not see this as a real air fare anymore. Realistically nobody in the UK is actually going to pay this fare.
I see it as representing a 50% chance that they will sell a pair of longhaul seats to an Edinburgh passenger for GBP 3,540.
Or a 25% chance that Edinburgh will feed GBP 7,080 to or from the longhaul network.
Viewing some types of shorthaul airline pricing as a form of probability modelling to cover the risk of displacing longhaul seat sales can help explain outwardly bizarre airline behaviour.