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Veteran Member
I’m curious. If the DfT can’t be bothered to rename services taken in house as GBR until later down the line, eg SWR remains SWR, etc., I wonder what will happen when c2c is taken in house in July? SWR is clear and obvious, but c2c is VERY commercial and kind of meaningless.
Do you think the OLR will simply acquire the rights to the name from Trenitalia (who bought them from National Express in 2017, of course), or do you reckon we’ll see them rebranded as something like Essex Thameside, like how Virgin Trains East Coast became LNER. I suppose the main thing is that although c2c isn’t a generic or meaningful name, it’s not a world-famous private brand like Virgin, so there may be less of a push to replace it if it will eventually be GBR by 2027.
Do you think the OLR will simply acquire the rights to the name from Trenitalia (who bought them from National Express in 2017, of course), or do you reckon we’ll see them rebranded as something like Essex Thameside, like how Virgin Trains East Coast became LNER. I suppose the main thing is that although c2c isn’t a generic or meaningful name, it’s not a world-famous private brand like Virgin, so there may be less of a push to replace it if it will eventually be GBR by 2027.