I know in some quarters that it's popular to rubbish the competition on principle, but while everyone quotes Anglian when talking of Go-Ahead 's eastern operations, what about Konnect? And using profits as the measure First Essex aren't anything to write home about with their £400k loss on a turnover of, what was it, something in the order of £50M turnover, surely? If 8 year old buses are the measure of a basket case, then every op must be a basket case.
The only surprising thing to me was not that the pig couldn't fly, but that First Essex spent 5 years, or longer, trying. However having got rid of the main opposition I can see the sense in Hedingham being in a stronger position to rationalise Clacton ops, and lever in more County money (as even FEx did with the 47 in Chelmsford), harder if there is the prospect of competition to come to the rescue. As to the wider East Anglia, where apparently Go-Ahead failed in an approach to Ipswich Buses (but no is never for ever) and there is Arriva's isolated Colchester island. Neither would be tempted to sell at a price Go-Ahead would expect to pay, at the moment. But either could change the dynamics. And that's the point, things change. Often it's the change that matters, as much if not more than the past history. As with whoever gets the planning gain subsidies to serve the new towns proposed either side of Colchester. Of course First Essex will want (even need) to talk down the prospects of Hedingham (and a sore head won't help), but I am not sure "basket case" describes the whole story.
What is First Essex's business plan, by the way? OK they're tackling reliability it seems with some success, but at the cost of losing passengers (particularly of the full-fare paying variety). It's hard to see how that helps profits. Clacton continues their tradition of running away when the opposition calls: I could also mention the 59 and 133 with Arriva and Stephenson's 38 (who appear to make a £2m profit on services run with County subsidy, not known for being generous, and a portfolio of routes that First deemed unviable). I can't immediately recall a commercial service in recent times where FEx have outmaneuvered the competition (exception perhaps the 25, with Arriva). Admittedly FEC seem to have a rather better track record in that regard. FEx do seem though to run an awful lot of buses to serve few passengers, witness Chelmsford where every estate seems to be served by 3 different services - all historically unreliable, taking slightly different routes so intending passengers have plenty of choice with no idea what to do (except walk, cycle - well, not often, or use the car, anything but stand and wait for the bus while there may be one on the other route around the corner!). And given that half the Clacton routes were, I believe, County contracts which First won taking on a greater commercial fare risk (whatever that means) does that have implications for the success, or not, of that strategy which First Essex used to win the largest share of County contracts elsewhere in their operating area, especially if their commercial network isn't generating profits?