I used to use the train almost exclusively for business travel. Now I almost always use my car:People clearly are voting with their feet to some extent as the airlines are all upping their capacity to Newcastle and (particularly) Edinburgh whilst cutting it elsewhere. The trains might still be full now but if the fares stay as high as they are and comfort (and reliability) remains poor, more and more people will give up on LNER. Remember a lot more of the travel now is discretionary compared to five years ago, which means it’ll take a lot less for people to give up on the train now than it did then.
1. Awful seating on Monday trains.
2. Overcrowding
3. Often unreliable catering provision, and often a somewhat poor selection when there is catering. Absolute rip-off prices at stations (paid £2.59 for a small bottle of water this week).
4. The car is so much cheaper, especially now kme driving and EV. Work will pay for a train ticket, but I can claim a minimum of 25p/mile and up to 45p for the first 10k miles annually for journeys that cost me a few pence per mile in "fuel"
5. Living in East Anglia the car is often quicker or same journey time as the train.
Would better seats entice me back? Certainly it's part of the puzzle but there needs to be more consistency and quality over things like catering, cleanliness and crowding.