Bletchleyite
Veteran Member
Surely the complaints on this board come mostly from enthusiasts, who want to do things like break journeys and have a niche use case. Most people are not enthusiasts and simply want to get from A to B. They would view a London - Scotland train as similar to a flight. The fare trial demonstrably hasn’t deterred significant numbers from using LNER, whose full trains are surely good evidence that people are embracing the new system.
With the artificial scarcity on that route, I'm not sure (unless you're really David Horne in disguise) it is appropriate to say they are embracing it any more than they might embrace Ryanair's random seating policy, but there's plenty of evidence that they are tolerating it and still travelling (and paying more to do so).
Horne is claiming satisfaction is higher on London-Edinburgh/Newcastle than other routes, but there are many other potential reasons for that than the fare structure, e.g. the higher number of tourists (particularly overseas ones) travelling for happy reasons than on their shorter routes which will have far more business travel.