I'd sort of assumed that the view of the service we have on a 'crank board' such as this is rather different to what filters out to the general public, which I'm sure it is, but I was interested this afternoon to speak to a friend who booked two guests onto the sleeper (Highlander) in a couple of weeks' time. She's spent around £500 to do this - it's a bit of a treat for the two people travelling - but is a bit concerned about what they are actually going to get. Firstly, the initial booking was done on the assumption that it would be on the new stock (that's what they looked at photos of together, on the website). Secondly, when she herself last travelled, with a ticket for the seats, the coach was out of order and she had to go all the way by bus instead, so she's a bit worried that this is what's going to happen to her friends if there's a problem, and her perception is that there are often problems at the moment (based on recent trips on the old stock). Thirdly, she was aware of the 'square wheels' issue from the other night (I'm not sure if that was from the general media or CS website). This shows a couple of things - one is that CS's marketing of the new stock was successful in as far as making people aware that it was coming - another is how a perception of unreliability can arise, and another is that lay people might be a bit more aware of ongoing problems than we might assume. CS has definitely got a bit of a problem for itself, having got everyone's attention with the new trains, but unfortunately at a time when really it would be better if people were looking the other way.
Having said all that - someone asked, why not just get them tickets on the plane? The answer was, that because of where they need to end up, even if the plane might be cheaper, the logistics of organising it all, and the time she'd have to spend doing it, mean that she'd ruled it out as an option. So in spite of all the worries about the current reliability of the service, an indication that people *do* recognise that an overnight service can offer certain things that cheap flights can't, at least to certain destinations, and it's not all about price. That doesn't mean that pricing people off the service isn't a danger but it is the case that simply comparing the cost of sleeper vs. cost of flight+bed cam easily miss the point of what's actually involved in the decision.