Regardless of their excellent work to deliver the Guildford BRD last week, that article reeks of total deflection when one might suggest as to why they and another operator (a company named a colour + bus) in the wider NW Surrey area also picked up their ball and walked away, and refused to play. I genuinely hope their intransigence has hit them on footfall and profit.
I doubt it has hit them in any way, judging from the amount of passengers they seemed to be carrying (on normal services, not the "BRD", which I presume is short for "Bus Running Day" services).
‘Lack of an exit strategy was Safeguard’s primary concern.’
What? What a fleeting concern when it then goes on to say it’s unlikely to be pulled (especially when operators might actually start turning a profit at a simple fare - it could easily be pushed back onto them as business as usual and everyone is happy. Perish the thought!)
The same concerns were expressed very publicly by Delaine, at the Omnibus Society Presidential Address, and I suspect others and elsewhere too. They are not unique to Safeguard. It has also become noteworthy there isn't even a continuation strategy, let alone an exit strategy. At least the energy price cap has a set of parameters to guide it!
And in almost the same breath says:
‘During heavy competition with Arriva in Guildford during 2019, Safeguard’s fares were as low as £1. Since the end of that clash, the independent has gradually raised its maximum single to £2.50, but Mr Halliday points out that doing so was highly challenging.’
So which is it? Can you run a bus at £1? I would never go as far as to imply anyone has refused to play ball in desiring something else, but there has to be a line between running a public service and making a tidy profit. And be honest about it.
The industry was in a very different place in 2019, and I don't think you can compare then and now. Also worth pointing out that the Arriva/Safeguard battle in Guildford is possibly the only one in recent years where not only has the big company taken on the independent and lost, it also lost its own route in the independent's retaliation!
And bear in mind the £2 cap was due to rise to £2.50 anyway before some more money was found down the back of the HS2 cancellation sofa, Safeguard's maximum fare is hardly worth complaining about. As Safeguard only seem to have two fares above £2 anyway (£2.20 and £2.50), we would hardly be talking about sums to make the owners rich even if they had joined the scheme. Probably more hassle than it was truly worth!
If you can’t run a service at profit, that’s a conversation to have with funding sources. I accept you quite clearly cannot be running a business at a loss but do not make the mistake of looking at gift horse in the mouth.
What "funding sources"? Is the £2 cap a "gift horse", or a potentially poisoned chalice? Or are you expecting the government to make public that they have withdrawn funding for the £2 fare cap as the period of support has come to an end? Rather more likely they'll just withdraw funding and leave the big nasty bus operators to take the flak, no?
I do not support almost anything this incumbent government has done but I will absolutely applaud them at the efforts they have made to drive the bus service improvements and this has worked wonders for the country. There are often commentators that run out of time to cover every single new service that is springing up as a result and that will pay huge dividends to social mobility.
They could arguably do a lot more to improve bus services if the funding wasn't strangled in red tape, and reimbursement for both fare cap and concessionary schemes reflected the true cost of provision, with extra funding on top for improvements. Oh, and why exactly are bus operators still paying duty on fuel that they then get partially rebated on if we truly aim to improve public transport?
I‘m not quite sure of the point you’re trying to make….? The £2 fare is voluntary and each operator is offered a fixed sum for the period ahead (seemingly from a random number generator). as a commercial business, each operator must decide whether the scheme works for them……
Exactly. I understand the remuneration is based on a complex basket of fares (much like, but different to, concessionary fare reimbursement) and estimates of how many people would transfer from other types of fare as a result. It certainly isn't "sign up and we'll refund the difference over your usual fares". With a cynical hat on, why would I suspect that if you get your calculations wrong to the government's benefit the answer would be "hard cheese", but if you get the calculations wrong to your benefit there would be a repayment requirement, either directly or via a lower payment at the next negotiation?
The vast majority of bus operators (large and small) signed up to the scheme, which is in essence, an insurance scheme for them; that, quite clearly appears to be paying significant dividends for a number of them.
Are they? Perhaps you live in an area where the local authority has funded £2 fares for smaller operators or tendered services. In my county, one single non-group company is signed up, and a second has declined to continue (although as their main business is school services, not entirely sure how they were in it to start with). Another operator is only signed up for the single return journeys they operate on a service otherwise provided commercially by a group operator to make things easier for passengers.
You cannot then post an article in hindsight trying to clutch at, what is best, coat tails of an excuse as to why you aren’t within the tent of operators that are doing well, when the answer is fairly obvious.
Are operators doing well from the scheme? Are the fare rises across the board for tickets not included in the scheme, particularly period tickets, to ensure their "basket" for the calculation is worth their while just coincidence? Are they claiming everything is going to plan so the government doesn't change the formula for the worse in future rounds if they aren't seen to be grateful enough?
Google told me buses don't run that often from Guildford Friary Bus station to the Royal Surrey County Hospital. So I walked, as it wouldn't be much slower versus waiting for a bus.
After my appointment, which wasn't at a set time, I went to get a bus, only to find it cost over £2. A return would have only been maybe 20-40p more than the single and they did indeed run more buses than Google claimed. I could have done everything faster had I known.
I did mention this to the driver and said they might want to get someone to look into it. I wonder if they ever did.
7 buses an hour across Stagecoach and Safeguard Monday to Saturday daytimes "not that often"? Maidstone Town Centre to Maidstone Hospital has just a half-hourly service, and a lot further to walk! I doubt the driver would have remembered your comment by the end of his shift, let alone gone rushing to management to correct Google, when their own website and presumably Bus Open Data submissions were correct.
I've also made similar errors in my time, and certainly those less well-versed in bus travel will have too, but it's also not really the bus company's responsibility to take responsibility of our failure to research correctly, any more than it would be the AA or RAC's to get us out of trouble if we'd set off on a car journey improperly prepared.