Aldi Advert on railway station

[lincolnshire]

Who let Aldi make that advert on a station down south with the school teacher trying to take the school kids pictures on a photo me kiosk. The children at the end of the queue are not that far from the passing train and if she was a proper teacher she would have had another responsible person with them and have carried out a risk assessment before the event. The advert should be removed as someone hasn,t taken safety seriously. What does other forum members think?

 

[w0033944]

Advertising people not knowing anything about the railway, I suspect.

 

[dosxuk]

You might need to post a picture or link for people to be able to comment objectively.

 

[lincolnshire]

You might need to post a picture or link for people to be able to comment objectively.

Its a television advert for Aldi . Can,t add a picture or link right now

 

[hexagon789]

Its a television advert for Aldi . Can,t add a picture or link right now

It's on their YouTube account:

 

[Taunton]

By the way none of the children's clothes flutter with the train passing at about 50mph just a few feet away, nor even glance at it, I would say it was CGI of a studio shot of the children on some stock footage of the train.

But indeed worth a complaint to the ASA, plus the Aldi Chairman, about it.

 

[birchesgreen]

Who let Aldi make that advert on a station down south with the school teacher trying to take the school kids pictures on a photo me kiosk. The children at the end of the queue are not that far from the passing train and if she was a proper teacher she would have had another responsible person with them and have carried out a risk assessment before the event. The advert should be removed as someone hasn,t taken safety seriously. What does other forum members think?

I think you are overreacting.

 

[LSWR Cavalier]

I think it is inappropriate.

Many people do not know as much about railways as us, and might find nothing unusual or wrong about such hazardous behaviour.

As a railfan I am for 100% keeping comfortably inside the rules.

 

[TheEdge]

I think you are overreacting.

I would very much agree with your conclusion.

Many people do not know as much about railways as us, and might find nothing unusual or wrong about such hazardous behaviour.

Please point out the hazardous behaviour. A group of well behaved children are stood on a platform well back from the edge.

 

[LSWR Cavalier]

The children seem very near (less than a metre?) to the platform edge as a train goes by.

 

[TheEdge]

The children seem very near (less than a metre?) to the platform edge as a train goes by.

No. Ignoring the fact the whole thing is very clearly CGI'd...

The kid at the back of the line is clearly well behind the yellow line. The yellow line should be 1.25m (the RSSB defined distance for a position of safety) from the running line. So if that child really was on the platform (which they weren't) they would be a good 2m at least from the edge.

 

[zwk500]

The kid at the back of the line is clearly well behind the yellow line. The yellow line should be 1.25m (the RSSB defined distance for a position of safety) from the running line. So if that child really was on the platform (which they weren't) they would be a good 2m at least from the edge.

+1, The advert is absolutely fine. The children themselves are behaving perfectly safely. Much better, I might add, than many experienced users of the railway!

 

[dosxuk]

Done some very basic image analysis on the advert

Based on the standard tactile slab size of 400mm, the yellow line (I've enhanced it) is almost exactly 1m from the edge of the platform. The closest child is then another 85cm from the line.

I think you are overreacting.

Exactly.

 

[TravelDream]

Clearly it uses CGI. The people are all in a studio in front of a green screen with just the photo-booth in-studio.
There is no breeze from that train blowing any of the kids' clothes and not a single child notices the oncoming train which they would in real-life. It's quite poorly done though. If you notice the shadows, the kids and teacher have the sun quite high in the sky, but slightly behind them (fair enough for 12:44). The train, well it clearly doesn't.

In terms of the kids. I wouldn't let the little one go at the back, but he is clearly well behind the yellow line and well-behaved.

 

[birchesgreen]

Of course the important question, which station is it?

 

[pdeaves]

Of course the important question, which station is it?

The window reflection in the image in post 13 suggests a two part name. Don't know which, though!

 

[zwk500]

Of course the important question, which station is it?

Wandsworth Common, platform 1

 

[Gloster]

Wandsworth Common, platform 1

Now, that is dangerous. Letting children out without adequate protection in Wandsworth!

 

[Darandio]

But indeed worth a complaint to the ASA, plus the Aldi Chairman, about it.

I'd really love to know why.

 

[IanD]

Have you considered complaining to the school involved as a starting point?

 

[Darandio]

Have you considered complaining to the school involved as a starting point?

Why?

The teacher is an actress. I imagine the kids are actors/actresses from a variety of schools. Do we need to inform all the headteachers?

 

[zwk500]

Have you considered complaining to the school involved as a starting point?

This is an advert. I suspect nobody involved in this production has any idea what safety measures would be involved in taking a dozen schoolchildren onto a railway platform.

 

[IanD]

Why?

The teacher is an actress. I imagine the kids are actors/actresses from a variety of schools. Do we need to inform all the headteachers?

It was a joke. I assumed the whole thread was not meant to be serious and wanted to join in.

 

[Darandio]

It was a joke. I assumed the whole thread was not meant to be serious and wanted to join in.

It's hard to tell on the internet to be fair.

 

[Trackman]

Clearly it uses CGI. The people are all in a studio in front of a green screen with just the photo-booth in-studio.
There is no breeze from that train blowing any of the kids' clothes and not a single child notices the oncoming train which they would in real-life. It's quite poorly done though. If you notice the shadows, the kids and teacher have the sun quite high in the sky, but slightly behind them (fair enough for 12:44). The train, well it clearly doesn't.

In terms of the kids. I wouldn't let the little one go at the back, but he is clearly well behind the yellow line and well-behaved.

I've just watched the HD version, the reflection in the windows of the train don't add up.

 

[TheEdge]

Why?

The teacher is an actress. I imagine the kids are actors/actresses from a variety of schools. Do we need to inform all the headteachers?

Well inform Equity then!

 

[Ashley Hill]

I like it

 

[Andyh82]

One positive, I like the inclusion of the authentic railway chime, even if in reality you don’t hear it much these days

 

[Western Sunset]

When I taught in London (7/8-year-olds), we used BR (as it was then) and the Underground to get to museums etc. Never had any problems, though we didn't have all the risk assessments which are needed nowadays.