So what is the problem then. Why can't XC pay its way? Why does it require more subsidy than every other intercity franchise?
Firstly I said "half empty" and not "empty"...
Yes. I have been on XC services outside of the peaks - particularly on the Reading-Birmingham stretch, but on other parts as well. And compared to the intercity TOCs running to and from London at the same time of day, the loadings are very low.
And a "not completely full" 4-car voyager carries the same number of passengers as a lightly loaded 11-car pendolino.
This is exactly my point. XC is an intercity franchise serving multiple local travel markets.
XC has pretty much always lost money (back in the day when the thing was being franchised , I was surprised at the bottom line) - mind you old XC was expensive to operate with things like run-rounds at Reading needing shunters to hook on / off the 47's etc. Loco availability and failures in service was / appeared high , -which left lots of delightful things for spotters to observe (73's out of Brighton etc) , but these things had to be hired in.
So the award winning Virgin bid , promised a doubling of service frequency , but at more than double the operating cost in terms of train crew, on board staff and of course the lease costs of the 22X fleet - which were dearer than the old hand me-downs of 47's and 253;s etc. (at least XC did not use ruinously expensive class 50's !!!)
Fast forward to democratic consultation - every stakeholder wanted a call for cherished (in particular) local commuter flows Leamington and Solihull into Brum for example, Fife to Edinburgh over the Bridge (thus saving Scotrail some cost peak units) , Bolton to Manchester , Plymouth towards Truro and so on and so on
Most were designed into the "Princess Timetable" - and of course later , largely removed to great dismay of numerous communities etc. The whole business was - and is - predicated on many, many flows - unlike the high volume "simple" flows on say East Coast with London as the main destination and fairly easy to understand (yes - there are the "floating" calls for Retford and no-one denies the importance of such cities as Leeds , Newcastle , Edinburgh and so on.
So there were are - hugely diverse flows , often a plethora of short distance "peak" flows , not a huge amount of revenue and high costs. To the credit of Arriva - they managed to make it a bit more "economic" or VFM - but I suspect it is time for a really good and hard look at "what is the purpose" of "Cross Country" ....of course , everyone has a view on this.....