duffield
Established Member
I'm not sure about that. A lot of people still think a Richard Branson run Virgin provides the service on the WCML. They will still be blaming Cross Country for the poor service for many years after it's absorbed into GBR.And all the reputational damage will switch to GBR the day that it is established (or at least absorbs each TOC).
Edit: Arriva, (not Aviva of course) does not own the CrossCountry trademark, the government does (see post 394/395 below).
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