dk1
Veteran Member
Not by me, it isn't. I don't pay much attention to the calorie count itself, but in supermarkets I pay a lot of attention to the % breakdown of protein, fat, refined sugar and complex carbohydrates. I also often look at the list of ingredients, normally in order to get an idea of how many ingredients there are and therefore how processed it's likely to be (and also to check for certain foods that I massively don't like).
I must admit I do look at the traffic light system occasionally. If it’s got too much red I might try to swap or avoid but then think oh well it’s a Friday, or Saturday or any other weekday when I’m off or just because what the hell & get it anyway. No point settling for something that doesn’t taste as nice.