I've suggested to First West Yorkshire to adopt the Discover branding used by First West of England and introduce it on services X84 and X85
Think the emphasis is more on bespoke liveries rather than re-using them on multiple services across multiple OpCos as had been the case (as per the Blue and Gold used on the X84 and employed in various other locations
No, you didn't, hence me trying to understand what you were trying to say. Presumably it's me but it still doesn't make sense.
Why 'proper' ?
Think the poster was suggesting that FSY is the only OpCo that still follows the corporate branding path. That said, Essex is still quite "on message".
The corporate ties were loosened with the template that was then used with multiple schemes (in different colours) across the UK from Badgerline and Bath City in West of England, the new Cymru liveries (the red being replicated in Ipswich), and across the Midlands such as Nimrod. South West always ploughed their own furrow anyway, and the newest liveries now have no corporate influence save for a very discreet First fleetname.
I'm not familiar with Essex but South Yorkshire is a depressing operation. You only have to look at the adjacent Stagecoach operation to see a stark comparison.
Giles must be on the way out now, as he is over 65
Same age as David Martin, the CEO
But we're now in 2020, it was 2013 when they conducted the rights issue to help finance their turnaround plan. It hasn't come very far in 7 years.
Yes I agree, more seems to have happened as regards re-brands / re-launching routes during that timeframe in certain areas such as Bristol, Kernow, Glasgow, Leeds etc, but other than the subsidiaries affected by Clean Air Zone rules / those that were awarded Government Funding etc, very few of the others are likely to see any new Euro 6 fleet investment anytime soon.
The rights issue was sadly just to get them out of the hole they'd got into. When you recall the state of the fleets in 2013 and the impending PSVAR issue, they had to spend a lot to get the non compliant stuff replaced. We all know that ToT really should've grasped the nettle and divested Greyhound much sooner, and the desperation to retain TPE has been at a price. However, and despite mistakes in UK Bus, they have really done some good stuff behind the scenes in terms of contactless and m-ticketing, and all sorts of stuff in areas such as driver management.
I'd be interested to see the age profile of the First fleet once the new fleet has been delivered in Bristol, Hampshire, Norfolk
and the resulting cascades have been completed. They are on the cusp of killing off the last B7Ls (still a few in Yorkshire) and B10BLEs and whilst there are some places with 2003 Darts, Stagecoach also have more than a few of those. It'll be interesting to see how many 2002/3 deckers will still be left when it's all done but that's a slightly bigger ask.
However, you're right to highlight that the places with LEZs/CAZs are getting the vast majority of the available money, though the new deckers for Essex and Norfolk are welcome investment in the provinces. It is still the case that the provinces (places like Worcester) are still not receiving the investment they should get, instead relying on refurbs of very middle aged fleet. Even Leicester (with its generally decent financial performance) is still relying on a number of mid life retrofits to meet that CAZ rather than new vehicle investment.