You're letting your anti-First bias cloud your perceptions here. Apart from FSY, the remnants of Manchester and maybe Essex (but even they are turning the corner these last few months), UK Bus seems to be in a much better place than a few years ago, dare I say it, thriving in some areas.
Regardless, this is really good news, hopefully this will provide the stability that the UK opcos have been crying out for the last couple of years
Hmm. Over the last decade the Essex OpCo has had more "turning the corners" than I've had hot dinners. Each time, they've hit the brick wall. Congestion, exacerbated by the lack of resources. What's changed?
As everyone has pointed out First have done some good marketing (and a few disasters too). But that's not much use to an OpCo struggling to keep its head above water (whatever the state of the balance sheet). Whenever I speak to passengers they say their overriding priority is a service they can rely on. Repaints and refurbs are secondary concerns, even if they appear on the radar.
Roger French, reviewing AirLink, hit the nail on the head. It's lovely, but he wouldn't rely on it to catch his flight. What's the point?
Essex share management with Eastern Counties. It makes no difference. So it's not management.
Congestion is the bane of the Home Counties, and Stagecoach, Arriva and Go-Ahead (and a lot of smaller bretheren ) struggle too. It has taken a fair few of them under, so it is a huge credit to First Essex staff and local management that they manage as well as they do. So why do the others cope better? What's the difference? A supportive Head Office that they can rely on, so they can take risks. Reduce their exposure, because they know that when it matters, their bosses will deliver the goods to make sure they are competitive. First in Essex have no such assurance. They can't compete so their only option is to try and keep any competition out. That takes resources that they don't have. A high price and poor quality service is the result and the cycle of deprivation continues.
The difference becomes ever more apparent. Belatedly Essex County are cutting subsidies. When that happened in neighbouring counties commercial services took up the slack. No prospect with First Essex. They have no slack. So as far as attracting custom is concerned, no chance. No bus to rely on, whether timetabled or not.
We know that First can succeed with enough government and Council support. So could anyone else.
But every Corporate failure has its successes. It hasn't always saved them. Perhaps like every child, it's how we fare when we have to stand on our own two feet that matters? At least, that is why I wonder how good First actually are at running UKBus.
Very cynical but perhaps what has changed is that First are betting on the Boris bonus (well I suppose at least it's a better prospect than Trump's bonus). First do well, apparently, in Cornwall and Norfolk. Is it enough?