Herefordian
Member
Embarrassingly, they have recently been overtaken by Aldi as the fourth biggest Supermarket Chain.
Sir Ken must be turning in his grave.
More like "inevitably".
I switched from Morrisons to Aldi back in May. Should have done it sooner.
After seeing how the supermarkets are resisting price cuts on fuel, I am quite sure many are taking advantage of a bad situation to increase prices by more the necessary - although I am not sure it is just the supermarkets.
Look at the likes of Heinz baked beans. Normally Tesco is quite powerful when negotiating prices, but Heinz stood firm and now a tin of beans costs a fortune. I bet people still buy them over non branded equivalents. I find the Aldi beans to be nicer (subjective obviously) and less runny, so I won't buy Heinz again in a hurry.
Yes, I think the Aldi beans are nicer as well.
Better value too.
For the equivalent price of one tin of Heinz in Morrisons, I get four tins of Essentials beans in Aldi.
Last edited: