From 26 May 2025, our Key customer portal will be closed. After that date, it will still be possible to buy tickets on the Key smartcard over the phone from our Customer Services team and on the bus from the driver, but unfortunately we will no longer be able to offer subscription tickets on Key smartcard.
From the same date, we will no longer issue new Key smartcards except for customers who wish to use one for SmartZone tickets.
Why are we closing it?
Launched in 2011, the Key smartcard was groundbreaking at the time by allowing Go North East customers to buy and manage their ticket sales online for the first time. However, rapid development in ticketing technology means that smartphone app ticketing is now the most popular way for people to buy their bus tickets, having already overtaken Key smartcard before the pandemic. This means it’s now no longer economical for us to keep the Key customer portal running for the very small number of tickets that continue to be bought in this way.
Can I continue to buy a monthly ticket on Key smartcard?
Yes – you will still be able to buy a 28-day ticket to add to your Key smartcard, but after the 26 May you will need to call our Customer Services team to do this. They can be contacted on 0191 420 5050, Monday to Friday between 9am and 5pm, and can take a card payment over the phone for Key smartcard tickets.
Can I still top-up my Key smartcard on the bus?
Yes, you can still top-up your Key smartcard with 7-day tickets on the bus; this will not change.
I have a subscription ticket – what will happen to this?
Unfortunately, the closure of the Key smartcard customer portal will mean that we will no longer be able to continue with subscription tickets. Subscriptions on Key smartcard will continue to be renewed until 26 May, but after that date no more subscriptions will be processed. Once your 1-month subscription runs out, no more subscription payments will be taken and your ticket will expire. For example, if your subscription renews on the 26 May, your ticket will continue until the 25th June but after that point will stop working.
If you want to cancel your subscription sooner, you can do this on Key smartcard portal until the 26 May or, alternatively, you can cancel by calling our Customer Services team on 0191 420 50 50 (Monday to Friday, 9am-5pm).
What’s the best alternative to a subscription ticket?
If you want to continue buying tickets on Key smartcard, you can buy 7-day or 28-day tickets over the phone from our Customer Services team. You can also buy a 7-day ticket on the bus from the Bus Driver.
We also offer subscriptions to 28-day tickets on the Go North East mobile app, which have the benefit of the ticket automatically renewing like on Key smartcard. Please note, however, that these renew every 28-days rather than every calendar month.
Can I still get a new or replacement Key smartcard?
Yes, we will still issue brand new Key smartcards for customers who want to buy SmartZone tickets. However, we will no longer issue Key smartcards to new customers only wanting to buy Go North East tickets – the Go North East app should be used instead for anyone wanting to buy 28-day tickets.
We will still issue replacement Key smartcards to existing Key smartcard customers who have lost or damaged their smartcard.
I buy SmartZone tickets on the Key customer portal – what should I do now?
You can continue to buy SmartZone tickets to top-up onto your Key smartcard by calling our Customer Services team on 0191 420 5050, Monday to Friday between 9am and 5pm. Alternatively, the Bus Driver can top-up your Key smartcard with a SmartZone ticket on the bus.
Is the Key Connect business portal affected
No, the Key Connect portal for corporate customers is unaffected and will remain open as usual. The Key Connect portal will be getting upgraded to make it simpler and easier to use.