As someone living in Wrexham, I've felt TfW have done a reasonable job of improving the services so far, although no doubt things haven't gone quite to plan due to the pandemic. But seeing more staff on Wrexham station, direct services to Liverpool at key times (with more on the way), and the improvements on the line to Bidston - I think they've done alright all things considered.
Things I think could be improved:
- better/further integration with TrawsCymru services.
- something simple they could do for leisure travellers (maybe commuters?) is an onboard 'deliveroo' type service. So I could get on at Wrexham, order a sandwich and magazine from the shop on Shrewsbury station, and it's delivered to my seat when (just after?) I pass through the station. Could also order things for before, eg for the same journey a paper from WH Smith's on Chester station. You pay, what, £2-£3 for just-eat to deliver so why not offer a similar service for a similar fee? Could be a boon for little cafes/station shops en route, and used as a force for building small businesses in rural areas.
- on train entertainment, especially for long journeys. Just seems a really simple way to offer more, even if it's just coming to an arrangement with BBC to have a selection of iPlayer content available for streaming.
- set target travel times and frequencies to nearest shopping area, nearest major town/city, nearest airport, London, & Cardiff for every locality. These could be fulfilled either by bus or rail services, but as an example there should be a goal for goal for somewhere like Knighton (HoWL) to have a regular link to somewhere with a range of shops (easy as it could count Knighton itself), but also regular & frequent public transport to a major town (Shrewsbury or Hereford are the obvious ones), airport (so the services should provide a usable, regular service to either Manchester or Birmingham airport), and then also provide a regular service with through tickets to Cardiff and London.
The latter would probably mandate either a regular TrawsCymru service to Hereford or improved frequency on the HoWL. The goal would NOT be to instantly put these in place, but as a blueprint for how the public transport service should develop over a 20/30/40 year period.