Since we got our bus back to working 0635-2335, with an Optare Solo (but sometimes a bigger bus, depending on what Uno has available), usage has increased loads - especially the late night buses. This is helped by a modified route that passes by a University campus, as well as a shopping centre that, at night, has a cinema, bars and restaurants.
Now sometimes the bus will run fairly, or almost totally, empty in the day and some evenings in the week, with its 30 minute frequency (20 mins in the peak, but these are usually pretty busy), but everyone involved in getting it to run all day (local councillors, the county council and concerned passengers) acknowledged that if it wasn't regular all day, the people who help fill the buses in the morning, afternoon and evenings (after a night out) would probably stop using it completely.
Every 30 minutes isn't quite turn up and go, but it's almost there. If it was every hour, I am sure people would be put off, and if they ever decide to curtail it again in the evening or weekends, it will probably suffer heavily. I hope common sense is being applied within HCC, as they've not just axed services completely - but, wherever possible, merged routes that may result in longer journeys, but they keep a decent frequency - and busier buses when they do run.
Over the last 8 years of commuting, the cost of a taxi home after midnight has gone up by loads. Obviously taxi drivers need to earn a living, but perhaps another solution is to subsidise taxi travel from stations/town centres to certain areas not served by buses.
This could be monitored by GPS equipment and other tech to avoid abuse by drivers.