I count 8 people moaning about it. If 8 people in the world moaning about something is enough to “warrant thinking twice” about anything we live in very sad and worrying times.
On Twitter, you have to extrapolate. Therefore 8 people represent the views of at least 8 billion people.
One moan, if from the right person and if it gets enough likes, can change the world. Or so people think, rather than a lot of social media is people living within little bubbles that aren't representative of the real world.
Take the example of offence taken over M&S choosing to put underwear on display in a window next to smart business suits for men in another. Two totally different displays but near enough to have made a tiny number of people accuse the store of promoting smart clothing for men to be successful, and women to wear frilly knickers because they're sex objects (implying the idea is for women to wear said underwear and nothing else to work or something).
I think that just as ASA and others consider where an advert is placed in terms of suitability, and we have guidance on TV where some channels can show content at different times than others because of who their audience is, we need to consider that the Daily Mash that is well known to be satirical can probably not lead to people copying what they see and read. If it was, on the other hand, part of an advertisement or placed in a magazine aimed at children or something, that would be totally different.
It's about context IMO.