LNER "sale" on Facebook

[Starmill]

LNER are currently heavily, pushing to me on Facebook, and possibly elsewhere, a 40% discount on tickets:


Unfortunately, quite a lot of people have commented on the public post, tagging others or complaining that the discount doesn't work. I can't get the discount from clicking through. This is not the first one of these adverts I've seen.

According to some exchanges it's actually a targeted promotion:

"I signed up today to LNER then seen this but I've not got 40% cheaper fares as there the same price on EMR Website"

"Did you receive this discount yourself or were you directed there by someone? ^SH"

"Saw it on this post"

"Unfortunately this is not then meant for you. It has to be sent to you directly. ^SH"

Oops!

 

[ainsworth74]

Maybe it's just me but isn't this what email is for? Targeted promotions?

 

[Starmill]

Maybe it's just me but isn't this what email is for? Targeted promotions?

Yes! Has anyone been emailed a discount link??

 

[far]

I have got an email from them, with a link. This is it here

 

[westv]

The days of a general sale are long gone.

 

[Haywain]

Maybe it's just me but isn't this what email is for? Targeted promotions?

In these days of social media there seem to be lots of ways of targeting your customers. Email is increasingly seen as a bit ‘old hat’.

 

[ainsworth74]

In these days of social media there seem to be lots of ways of targeting your customers. Email is increasingly seen as a bit ‘old hat’.

True but it helps to avoid people who aren't being targeted still getting their hopes up!

 

[Haywain]

True but it helps to avoid people who aren't being targeted still getting their hopes up!

Whilst losing the wider free advertising benefit. Some people complain about not getting the discount, some maybe just buy tickets without the discount.

 

[Kite159]

Sounds like it's another fail from adverting from the data harvester known as Farcebook

 

[Haywain]

Sounds like it's another fail from adverting from the data harvester known as Farcebook

It's only a fail if none of the intended re ipients booked tickets. For example, Starmill hasn't said he won't be using the discount.

 

[Kite159]

It's only a fail if none of the intended re ipients booked tickets. For example, Starmill hasn't said he won't be using the discount.

From what I understand from the opening post, Starmill wasn't entitled to the discount, but got shown the advert regardless

 

[The_Train]

The fact that the starting tag line reads "We've missed you!" would suggest it's just an advertising ploy that is targeting people who've not purchased from LNER direct for a period of time. It's a common trait in sales to spend some time reviewing those people/companies who you've heard nothing from for 3-6 months and specifically targeting them with an offer to tempt them back

 

[AlexNL]

Last year I bought a couple of tickets from LNER. Since then, they've been bombarding me with e-mails with special 'just for you' offers offering up to 40% off. Their e-mails have always stated that these are exclusive discounts, available only on the LNER website and requiring me to use the same e-mail address that I received the e-mail on.

I wonder how the Facebook ad is targeted...

 

[56 1/2]

Last year I bought a couple of tickets from LNER. Since then, they've been bombarding me with e-mails with special 'just for you' offers offering up to 40% off. Their e-mails have always stated that these are exclusive discounts, available only on the LNER website and requiring me to use the same e-mail address that I received the e-mail on.
.

If the emails are a bother either use the "unsubscribe" or send a cease and desist email, you must record whatever you do, if after a reasonable time they send you one more it is unsolicited marketing email (aka vile pink pig meat or SPAM) and you may invoke PEC 2003 [22] and [30] and invoice for your costs, time and trouble receiving the message. Although there is no precedent courts have awarded reasonable figures

http://www.legislation.gov.uk/uksi/2003/2426/contents/made

https://marketinglaw.osborneclarke....opt-in-and-ico-guidance-but-questions-remain/

 

[AlexNL]

Oh don't worry, it's not a bother. Their emails quite often trigger my travel bug so I'm not complaining at all

 

[Birmingham]

The fact that the starting tag line reads "We've missed you!" would suggest it's just an advertising ploy that is targeting people who've not purchased from LNER direct for a period of time. It's a common trait in sales to spend some time reviewing those people/companies who you've heard nothing from for 3-6 months and specifically targeting them with an offer to tempt them back

Would it therefore make sense for a frugal passenger to register with all TOCs just to be in a list to receive these offers occasionally? Or would the offers generally only be valid for travel with that TOC?