Technology company IFS will sponsor the London Cable Car for a minimum of two years
"The partnership with IFS is an exciting opportunity to continue to build on the success of the most unique part of London's skyline "
Josh Crompton
Head of the London Cable Car, TfL
- The new name will be the IFS Cloud Cable Car
- London Cable Car recently celebrated 10 years of serving Londoners and tourists
Transport for London (TfL) has today announced that technology company IFS will be the new sponsor of London's only cable car from October.
Ten years after opening, the London Cable Car continues to be a success with Londoners and visitors to the capital. Initially popular for journeys between London 2012 Olympic and Paralympic Games events at The O2 and ExCeL London, it is now a top London attraction with increasing leisure and sightseeing trips, as well as being used for travel between the north and south of the River Thames. The proximity of the cable car to a multitude of hotels, restaurants and services on both sides of the river opens the city up for people to explore both sides of the river.
With positive reviews online and on social media, the London Cable Car continues to add great value as a London attraction. It has also seen a large increase in younger visitors, featuring heavily in TikTok and Instagram content as a top place to visit. Last month, cabins and terminals were also transformed in partnership with Pokémon for the Pokémon World Championships.
Providing the highest views directly above the River Thames at 90 metres, the London Cable Car has also previously hosted famous faces such as 2022 Wimbledon Champion Novak Djokovic, boxer David Haye, singer-songwriter and podcaster Jessie Ware, and Arnold Schwarzenegger. It has also hosted champagne flights, live music performances, family events, speed dating, sky-high dining, book launches, marriage proposals and even transported the Rugby World Cup and the ATP Finals tennis trophies.
With one-way journeys starting from just £5 for adults, £2.50 for children, and under-5s travelling for free, it provides a unique day out for families, groups, couples and individuals. Groups of up to ten people can travel in their own private cabin at no extra charge.
The London Cable Car will now be sponsored by technology company IFS for a minimum of two years and will be called the IFS Cloud Cable Car. The two cable car terminals will also be renamed IFS Cloud Greenwich Peninsula and IFS Cloud Royal Docks. The rebranding from the previous sponsor is set to be completed by October.
