To be fair it's not the worst idea - Avanti for the standard/premium service, Lumo for the bargain basement. Not competing against themselves, but at a price against the train/car/plane without compromising the levels of service Avanti offers. Still doubt it'll happen though!
i wonder if ‘Lumo’ could ultimately be First’s answer to ‘Mega’/‘Flix’. I wouldn’t be surprised to see the brand expand beyond the ECML service.
Some other thoughts from a price-conscious traveller who often travels between Edinburgh and London…
- I’m surprised that it’s not reservation only and Advances only. Folk who travel Megabus and EasyJet are very much used to that.
- The website booking page is a shambles. It should be much more like Mega/Easy, showing all their services on a given day, and none by their competitors. MegaTrain managed to do their own thing totally separate from the main National Rail system, can’t see why this couldn’t as well.
- Issues with people wanting to pay cash are almost certainly near non-existant, but it seems nuts to sell any tickets on board. Again, Mega/Easy have no issues only having people who’ve bought before boarding, it seems like an odd problem to create when starting from scratch.