The bee has long been the symbol of the city of Manchester and mostly unknown outside it. But that very much changed after the Arena bombing where it overnight became a very well known symbol across the area. It became the symbol of solidarity with those teenagers who lost their lives. Stagecoach, for example, put a bee on the front of most of their fleet. Think some other operators did too.This is my take: https://membranedesign.co.uk/transportforgreatermanchester
I think the ‘M’ logo is a very strong asset that is now going to waste. As a Wigan-er, the bee has no relevance to me or anyone I know that I’ve asked whatsoever outside of the actual city of Manchester so I’m not even sure why they’ve decided to start plastering it everywhere.
The Stagecoach bees have mostly gone now, but it really raised the profile of the bee and the Bee Network was first announced when the bee was probably at it's most well known point.
Is the bee the best symbol they could use? Me, I would have loved them to have brought back the original Mblem and to have painted all the buses orange again. But I suspect in the long term the bee will be a stronger brand. Time will tell.