I think they are a relatively new way of achieving the aim, but there were other means of doing so previously, typically there were “L shaped” plates screwed to the ends of the sleepers, but they were not so visible, so possibly not mentioned so much. These anchors possibly can be retrofitted if there’s a problem, but they are often fitted at renewal as well, presumably if curvature requires.
IIRC in a previous discussion it was explained that an advantage of the new anchors is that they can be slackened off before tamping, and then retightened afterwards.