You start wondering how people managed to shop before mobile ‘phones. Nowadays just about every purchase seems to involve asking somebody whether they want strawberry or banana yoghurt, skimmed milk or full milk, chihuahua or tarantula flavoured crisps, and so on. If you are shopping for family, etc., you should have a good idea of their likes and dislikes and can get something that will suit: if they don’t like it, they can lump it. Or are we so desperate to cater to everybody’s whims that we go to ridiculous lengths to please them, even though they will probably have changed their minds before you even leave the car park.