You can only get a printed timetable at the station, which suggests the person is already reasonably committed to getting the train.
They can be distributed beyond the station as I suggested, to libraries etc. It used to be common to see rail and bus timetables in local libraries.
It's intresting you mention the engineering information posters as off putting, but then suggest that a timetable booklet, that will be wrong during engineering, as a welcoming solution. Your average leisure passenger is going to be both unfamiliar with the railway and most likly to be traveling during engineering works (weekends).
Actually I think it is a good thing that the engineering posters are the 'public' side of the gateline, my complaint was that they shouldn't be the *only* information on the public side. And also that the most useful engineering poster wasn't posted.
My TOC produces marketing leaflets still, that are distributed to various local businesses, bus stations and so on. They recommend routes and what to see on the line, along with a rough guide to service frequency and where to plan your journey. There not just 59 pages of tables, which whilst be functional, offer no insight in to why you'd want to get the train.
Which sounds great and is exactly what TOCs should be doing in my opinion, but why not then combine the *why* with the *when* and *how* all in one?