Norwegiam State Railways -Vy

[csilke]

Norwegian State Railways - Norges Statsbaner - NSB are changing their name to Vy.

We, the NSB group, are uniting our train and bus services in Norway and Sweden under a new, common brand: Vy. Our goal is to take you wherever you want to go, from door to door. With Vy, traveling sustainably will be easy.

The NSB Group operates rail and bus services in Norway and Sweden including Norway’s largest bus company, Nettbuss. By bringing our rail and bus services together, we are making it even easier to travel sustainably. But to do this, we need a new, unified identity.

Our current name – the Norwegian State Railways – no longer adequately describes what we do. Our passengers travel by bus, train and shared electric car, yet we are just one of several train operators on the Norwegian rails. We no longer own the track, signals, stations or even the trains themselves, but continue to work hard to provide our passengers with a great journey. A new name with strengthen the competitiveness of both our rail and bus services.
https://www.nsb.no/en/vy

 

[Bletchleyite]

Good lord, it is the age of the silly name, isn't it?

 

[paddington]

I don't think it's that silly (JOON is silly) but perhaps they should have chosen a name that English speakers will pronounce properly

 

[duesselmartin]

A name is a household brand.
Imagine Ford deciding to change its Name because Henry Was a controversial figure.
Deutsche Bahn also runs buses, is involved in Bike and Car Sharing.

 

[eastwestdivide]

From the linked article

Vy is a Scandinavian word meaning outlook, and vision – as in something you set your sights on. For us, the name Vy means having the vision and ambition to create the transport solutions of tomorrow. Punctuality and a high standard of service remain our top priorities, and we will do all that we can to make your journey with us even better.

 

[Shinkansenfan]

Oy vey!

 

[Bletchleyite]

From the linked article

Just as cringeworthy and stupid as SNCF's "oui" lark. But then France has for years liked giving things stupid names - most visibly manifested in the UK by the erstwhile France Telecom-owned Orange using names of animals for the names of its airtime plans.

Interestingly it's also quite opposite the UK where traditional names have returned to the fore.

 

[jamesontheroad]

NSB have experimented with non-traditional rail brands before - and I would argue more successfully - in the early 2000s, when had three colour coded brands: green Puls (pulse) for higher frequency local trains, red Agenda for the regional trains, and blue Signatur for intercity.