There remains an absence of customer focus somewhere within the management structure.
Definitely agree. A good minor example recently. A number of local services are having their frequencies reduced "for the summer". There was a question passengers were asking about rumours that one of them was being scrapped. The answer which cs quoted from the depot was "no plans", but no mention of the reduction of the imminent reduction in frequency, found elsewhere on their website. It was like, and it happens often, "we answered the question you asked, it's not our job to volunteer any more information even if it might be helpful". Childish, or 1970s. Similarly what seems like the matters of hot debate within the local opco, whether you should pick up passengers who don't stick their arm out in the right way as all stops are request stops, and god help the passengers who get it wrong with their fare as the driver huffs and puffs or stares at you, blankly. For anyone who doesn't travel regularly (and there are few enough of them) how do they know? (A brilliant answer from one driver though, when a passenger tendered the wrong fare being unaware of a price increase and reported being met with just a blank stare: "Do you expect me to pay you?") The drivers can't mind read, OK, but the passengers can, apparently. Perhaps in their cs training the depot played them recordings of 1970s Sid James and they thought it was a role model. (Or, perhaps more likely, that the management are a joke).
Similarly I know cs is answered nationally, but compare it to Arriva or Stagecoach which do the same, and the others look more intelligent. Often, it depends of course on the information they're given.
Yep they talk about their customer care training, and preface every piece of PR with that bit about "leading transport company" (leading what?), and even managed to get a supremely good example into the local press recently. But it's not just a "been there, done that", you have to build on it. It doesn't follow through. Other companies seem to manage it better. That being said First locally are extending their early evening services where other companies are cutting back. Whether anyone notices, though . . . And a couple of times diversion notices appeared on all local bus stops for the first time, ever. Though they did stay up for weeks afterwards.