In my area (it doesn’t matter where) there were Bus changes yesterday and yet again people are ranting and raving on social media about how the changes have been made without notification, or that buses have missed not realising it’s because there is no longer a bus at this time.
Of course there has been notification, on the operator website, on the Combined Authority website, posters on buses, scrolling messages on real time displays, mentions on Twitter...
People wouldn’t look on a website if they didn’t know about a change, and they wouldn’t know about a change if they didn’t look on the website.
So how can an operator effectively ensure everyone knows about a change?
Of course there has been notification, on the operator website, on the Combined Authority website, posters on buses, scrolling messages on real time displays, mentions on Twitter...
People wouldn’t look on a website if they didn’t know about a change, and they wouldn’t know about a change if they didn’t look on the website.
So how can an operator effectively ensure everyone knows about a change?