Personally I'll be glad to see the back of Virgin. I can't stand their PR. Their trains are cramped, devoid of enough luggage space, devoid of enough windows and natural daylight (London to Glasgow staring at plastic wall and back of seat), the toilets stink out the vestibule ends, the stations they manage are desperately needing investment and they dress it all up with ridiculous branding and PR speak (arrive AWESOME, talking toilet etc). They make out it's good when its basically just crap. I'd take any operator over Virgin. They've had twenty years and now it's time to get off the pot.
I know a new franchise wont see new trains any time soon, but I hope when they do finally get them they take into account the fact that people sitting on a train for hours might want to be able to see out the window. Pendolinos are awful trains. I'd much rather sit on a 350 and get there slower.