I think one of the most significant failures in the British response to the pandemic has been its failure to communicate properly, consistently and with a clear and understandable message (that isn't being undermined by polticians constantly).
I would contrast that with the communication of the Swiss government with its population. From the start of the pandemic, they have had one of the best public health campaigns I have ever seen.
If you look at the posters shown
here you see clear, consistent messaging. The posters started with a yellow background. As the situation developed, the red posters were absolutely everywhere (workplaces, universities, on the streets on advertising billboards everywhere, in trains, stations (I have a very dystopian photo of an almost empty Zürich main station with that poster on every single one of the electronic advertising screens as far as the eye can see) and supermarkets. As the pandemic went on and lockdown measures started to be relaxed, they switched to the pink posters, and later to the blue ones. Each time the colour change represented some kind of relaxation or change in protection measures.
Many of the posters were not supplied or hung up by the government directly. In many cases, they just requested that various organisations do so on their own - but since they wanted to play their part in the pandemic response, the vast majority did so without question. That way we also avoided the situation of each organisation seemingly having its own campaign (yes, many did have their own informational posters relating to their internal circumstances, but this was always in addition to rather than replacing government advice and posters).
Also impressive is how all the information was made available in a
huge number of languages.
Switzerland's pandemic response wasn't perfect, but communication is one aspect that was done extremely well. Given that the UK is a country that takes pride in its advertising industry, I'm surprised that something similar wasn't done in the UK. Three word slogans and reams of half-contradictory guidance can only get you so far.
Switzerland reduced its distance from 2m to 1.5m this week - but this level of communication meant it wasn't much of a cause for debate. It was just one more step in the return to normal life, of which there have been many already.