Kent Dreamer
Member
- Joined
- 4 May 2018
- Messages
- 28
Stagecoach are obviously rebranding all their buses. However, are they going to be rebranding the super tram as that currently uses Stagecoach’s old colour scheme?
When stagecoach had the stripes livery, the trams also had the stripes livery and then when stagecoach changed the livery on the buses, the tram livery changed. So didn’t know if it would change again now that the branding has been updated again.The Stagecoach Supertram livery is bespoke to the trams and tram trains (albeit a version of it appeared on SWT and EMT units).
I had assumed that it was a means to differentiate from the trams of old.Regardless of who the operator is, the "Supertram" name doesn't quite have the caché that it arguably had in the early 1990s. It seems a bit more cringeworthy these days, and was almost repeated 30 miles to the north.
It was, but it was completely unnecessary. I'm not sure where any confusion would be caused if they'd just been called trams. After all, modern trains are much nicer to travel in than those that ran in the 1850s but we don't call them "supertrains".I had assumed that it was a means to differentiate from the trams of old.
It already has:Does anyone know if the Supertram brand is planned to be refreshed to match the new Stagecoach branding?
Those trams are approaching thirty years old. Why are they repainting them? Same goes with all the Darts and Tridents as I’ve previously mentionedIt already has:
Stagecoach Supertram 112
The new Stagecoach corporate identity has finally spilled over into light rail operations, with 112 the first Sheffield tram to carry the new livery as seen here on its first full day back in service. Stagecoach Supertram Siemens-Duewag Supertram 112 Middlewood tram stop, Sheffield 10 June 2021www.flickr.com
30 years old wouldn't be old for a tram - or have they got some new ones due?Those trams are approaching thirty years old. Why are they repainting them? Same goes with all the Darts and Tridents as I’ve previously mentioned
30 years old wouldn't be old for a tram - or have they got some new ones due?
For a front line service tram, I think that’s quite old30 years old wouldn't be old for a tram - or have they got some new ones due?
Maybe by UK standards where (Blackpool aside) the tram systems themselves are less than 40 years old. Less so in Central Europe where there are Tatra T3 trams (designed 1960) still giving good reliable service.For a front line service tram, I think that’s quite old
This is not a brand refresh, simply just an advertising livery.It already has:
Stagecoach Supertram 112
The new Stagecoach corporate identity has finally spilled over into light rail operations, with 112 the first Sheffield tram to carry the new livery as seen here on its first full day back in service. Stagecoach Supertram Siemens-Duewag Supertram 112 Middlewood tram stop, Sheffield 10 June 2021www.flickr.com
That’s horrible! The green is like something out of a 70s Soviet apartment blockIt already has:
Stagecoach Supertram 112
The new Stagecoach corporate identity has finally spilled over into light rail operations, with 112 the first Sheffield tram to carry the new livery as seen here on its first full day back in service. Stagecoach Supertram Siemens-Duewag Supertram 112 Middlewood tram stop, Sheffield 10 June 2021www.flickr.com
On a related note, the Sheffield Star has covered the planned changes to the Sheffield Station tram stop. Predictably with a misleading and clickbait-y headline talking about "ripping up tram tracks".
Have you got a link to that article please?
Tram tracks torn up in radical rearrangement of Sheffield city centre transport links
Tram tracks would be torn up and a bridge torn down under radical plans to rearrange the city centre.www.thestar.co.uk
This is not a brand refresh, simply just an advertising livery.
The only refresh that’s being done with the trams in the next two and a half years prior to the concession being re let is the use of the new Stagecoach logo as part of the Supertram logo, and even that might not actually make it onto the trams themselves short of this one example.
Oh dear, that’s not good. What a shame Stagecoach has reduced its brand to this tacky disasterThis is the livery Stagecoach Manchester are using on their all electric busses. It appears to be their new ‘electric’ livery.
Oh dear, that’s not good. What a shame Stagecoach has reduced its brand to this tacky disaster
Fair enoughI quite like it.
Not if you spend time in Germany, Switzerland, Poland, Portugal etc etcFor a front line service tram, I think that’s quite old
Those trams are approaching thirty years old. Why are they repainting them? Same goes with all the Darts and Tridents as I’ve previously mentioned
30 years old wouldn't be old for a tram - or have they got some new ones due?
For a front line service tram, I think that’s quite old
Even on our shores on the Tyne and Wear Metro, trams were still being repainted and even refreshed/refurbished at over 30 years old! Trams tend to last a lot better than buses usually. Only now the T&W metrocars are over 40 are thoughts turned to their replacement!Not if you spend time in Germany, Switzerland, Poland, Portugal etc etc
I'm not blessed with any inside knowledge, but I would strongly agree that this looks like a vinyl advertising livery, merely promoting the tram's green credentials, and not a complete rebranding exercise. Look at the handrails by the cab doors, cab air-conditioning units, air intake grilles, mirror brackets etc... They're all in the "beach ball" livery colours, which wouldn't be the case otherwise.This is not a brand refresh, simply just an advertising livery.
The only refresh that’s being done with the trams in the next two and a half years prior to the concession being re let is the use of the new Stagecoach logo as part of the Supertram logo, and even that might not actually make it onto the trams themselves short of this one example.
I had assumed that it was a means to differentiate from the trams of old.