Nils Pratley on finance
P&O Ferries
P&O Ferries sackings show its corporate responsibility is all at sea
Nils Pratley
Owner DP World should be able to handle £100m crisis in minor subsidiary without resorting to extreme tactics
Fri 18 Mar 2022 10.08 GMT
“We believe that businesses can only be successful if they prioritise their biggest competitive advantage – their people.” So said DP World in its annual report for 2021, demonstrating once again that companies will spout any old rubbish in pursuit of a socially responsible halo.
The Dubai-owned company, via its P&O Ferries subsidiary, showed on Thursday what its “duty of care” to members of its “corporate family” really means. It sacked 800 UK employees with immediate effect via pre-recorded video message. Employment lawyers wondered whether the action was legal but, even if it is, it’s a shocking way to behave.
P&O Ferries is losing money – £105m in 2020, according to the accounts for the relevant local holding company – but DP World itself is one of the world’s biggest logistics firms and recorded top-line earnings of $3.8bn (£2.9bn) last year. It ought to be able to handle a £100m crisis in a minor subsidiary in a calm manner and without resorting to such extreme tactics. It may be correct that P&O doesn’t have much of a future without a major restructuring but, come on, you’re more likely to achieve your aim if you signal your plans in advance and negotiate.
Almost as grubby was the blindsiding of the UK government. P&O merely issued vague warnings via Twitter of “a major announcement” in the offing, despite knowing that its action would mean days of disruption at ports for haulage companies and travellers, including on the critical Dover-Calais route. According to the same annual report, DP World is also in the business of building “long-lasting relationships with governments”. Except when it isn’t.
The company’s other UK investments include London Gateway, one of those freeports that are supposed to power economic regeneration via public-private partnerships. Ministers may wish to tell DP World that its services will not be required when the next freeport is up for grabs.