I would imagine that the best time to make these enquiries would have been before the playoffs started. They would then have had time to make their enquiries and get the best price (eg other operators or rolling stock).
They could also reduce their risk by charging £40-45 per head instead of the break-even price. They could also charge more for first class for the posh Posh lot. It has already been said that this is cheaper than the existing options, and could have been advertised during the matches (particularly in the match programmes).
A quick look at the match report for Posh's last match gives an attendance of 11,920 (source: BBC). Assuming, say, 9000 of them were Peterborough fans, then you only need 5% of these for a 464 seat train. With a competitive price and direct journey, this is very do-able IMO.
So I would argue that the risks are quite low, but they are still there. Part of the problem with the railways is that they don't do risk (financial) well. Perhaps there is room for some entrepreneur to make themselves a few grand out of one weekend.
They could also reduce their risk by charging £40-45 per head instead of the break-even price. They could also charge more for first class for the posh Posh lot. It has already been said that this is cheaper than the existing options, and could have been advertised during the matches (particularly in the match programmes).
A quick look at the match report for Posh's last match gives an attendance of 11,920 (source: BBC). Assuming, say, 9000 of them were Peterborough fans, then you only need 5% of these for a 464 seat train. With a competitive price and direct journey, this is very do-able IMO.
So I would argue that the risks are quite low, but they are still there. Part of the problem with the railways is that they don't do risk (financial) well. Perhaps there is room for some entrepreneur to make themselves a few grand out of one weekend.