TT-ONR-NRN
Established Member
That's ridiculous. People will take it to any extent these days.Some people have managed to get offended by it, as this tweet shows.
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LNER launching a mascot
- Thread starter MrJeeves
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Don't forget to keep striking, as the windows are double glazed.Thanks to him, I can never look at a window again without hearing “Don’t strike it in the middle, as the glass will just flex.”
TreacleMiller
Member
"Whensa your dolmio day"
Joe Paxton
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Just to respond to this early post back on the first page of this thread!
SWR's pigeon and seagull surely represent the city (& if specifics are needed, then London) and the coast.
I’m not sure but are you suggesting one campaign is the above and one isn’t? Because I can’t see the difference between them.
Purple Train
Established Member
Which London football club is known as The Pigeons, I wonder?
No not at all.
Travelmonkey
Member
I wonder who XC will come up with,
But you said:
So what’s your comparison between this one and the old ad which was running for a year or more?
Travelmonkey
Member
I like the effort Miles has for EMR and I don't blame TOCs for marketing, there are loads of dodgy companies with shocking ads but ultimately the bad ones still around like the go compare man or the compare the market meerkats.
I do want a monkey mascot, can we convince merseyrail into it.
*photo of my monkey in blue Pj's sat on a Miles statue*
I do want a monkey mascot, can we convince merseyrail into it.
*photo of my monkey in blue Pj's sat on a Miles statue*
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It’s just a pity EMR have insisted on dressing up their staff to look like Miles
.Joe Paxton
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(Wartime poster from the Railway Executive Committee asking "Is your journey really necessary?")
CarrotPie
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Mcr Warrior
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A re-imagination of the 'Stella Artois' advertising strapline from 25-30 or so years ago...?
(Pic of a small flipchart stating "Reassuringly expensive").
There wasn't one. That was the whole point though, I was hinting that the previous campaign was very likely to fit those criteria, while for the new one leaving it up to the reader to decide.
Travelmonkey
Member
Indeed Monday I have a £78 trip with them sinking a extra £9 hoping for a seatfrog upgrade.
That actually make me chuckle quite a lot, bravo
“every journey matters” according to TFL 
Geordiepedal
New Member
It's called an advertisement campaign.
TT-ONR-NRN
Established Member
Honestly I’m not sure whether to be highly flattered or insulted that your first ever post was made purely to patronise me
Welcome nevertheless.I’m very aware of what an advertisement campaign is
Do you wish to add any more information about the studies done that show mascots influence people to use the railway more? Only my enquiry was not as to why they are running an advertising campaign, more as to why they’ve decided to take it in that direction. 
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Nothing railway-specific: however, in marketing circles fictional mascots have in some ways taken the place of celebrity campaign deals for big brands in recent years as a supposed strategy for "de-risking" marketing spending - that is to say the fictional character can't be accused of unethical behaviour. That probably explains a little bit of their resurgence.Honestly I’m not sure whether to be highly flattered or insulted that your first ever post was made purely to patronise me
I’m very aware of what an advertisement campaign is
Sometimes I wonder if these things are a bit cyclical, and in a few years the marketing consultants will be emphasising the importance of actually real humans for connecting with the consumer through marketing. But what do I know.
Adam Williams
Established Member
Wasn't Eleanor accused of cultural appropriation up-thread?
I did think that as I was typing itWasn't Eleanor accused of cultural appropriation up-thread?
. Luckily I think that most people would recognise that Eleanor doesn't actually have the agency to respond to such criticisms themself 
What announcement ?
I thought the fare increase was announced last year to be 4.9% in March
Bletchleyite
Veteran Member
Umm, how did you miss:
LNER to pilot removal of Off-Peak tickets
LNER is to pilot the replacement of Off-Peak and Super Off-Peak tickets on certain flows (Kings Cross to Newcastle, Berwick and Edinburgh) with a new '70-minute Flex' ticket. During the trial there will be only three fare types available: Anytime, 70-min Flex, and Advance. From...
www.railforums.co.uk
?
1. I didn't miss the thread (however it is located in a part of the forum I rarely frequent.)
2. Didn't check the date (its old news tbh and the changes to ticketing has been discussed months ago. Maybe not specifically on LNER)
3. I thought the poster was referring to the national fares, not anything LNER specific (hence my reference to the 4.9%)
4. Forum rules state that you should provide a link when referring to a external source (wasn't fussed, thought I'd ask politely first)
5. If in doubt, ask for clarity
MrJeeves
Established Member
This is a slightly different scheme where the only flexible ticket will be an anytime and all other tickets will be ±70min booked train only.
"Old news" being announced today.
AlexNL
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I bought one too, but only to keep my SNCF mascots company. I swear.
Picture of a plush toy made after EMR's "Miles" mascot alongside three pink Idix 'blobs' (mascots used by the French railways, SNCF, in the mid-2000s).