It would seem Go South Coast will end the 2 pound fare scheme at the end of June
Are you sure about that- I'm sure I saw some advertising on a Bluestar or Unilink bus recently suggesting an extension.
(Sorry, seen your other post!)
Is it a good idea commercially in any case? I'd have thought extending it through the summer would encourage significantly more casual bus usage during the peak months of July and August, when there are perhaps less commuters and more day-trippers, and they'd gain more than they'd lose. If people are spending £4 on a return trip compared to a normal (say) £8 return,
but 250% of normal passengers are using that route as a result of the cap, then the company are actually gaining more income from fares.
If the aim is to ensure that commuters aren't paying under the odds, I guess they could always do something where the £2 cap is only valid Mon-Fri off-peak (after 0930 and not between 1700-1800) and all day Sat and Sun. Or, retain it on a route-by-route basis, with a focus on routes with a high percentage of casual use (daytrippers/tourists) rather than city commuter routes.
The £2 cap for example could be a real deal-breaker when deciding whether to use the bus in tourist areas such as in the Bournemouth/Purbeck district - or just use the car.
Also, to advertise that it's continuing to October and then saying "er, actually, it's June" smacks of not knowing what you're doing. They shouldn't have promised October if they weren't almost certain it could continue until October.
If bus companies aren't taking it up, I guess Sunak won't be too pleased as he was doubtless counting on it as a way to try and minimise losses at the next election.