I agree, the golden days of the budget flight are over. People are less likely now to fly out to Amsterdam/Barcelona/Anywhere for a 1 or 2 night stag or hen weekend. Foreign holidays have dropped, probably due to the recession, and the ash cloud has also had an effect this year.
Of course, there is still quite a big market out there, but it is shrinking! People have less money to spend and you are right that a lot of the customers were leisure travellers, like those to Prague!
Many people are also fed up with airport hassles, the worries about checking in on time, the unreliability and the constant flogging of additional services at extra charge! Yes, the boom is well and truly over, I think!
Totally wrong. and I am not EZY. This is a down blip in air travel which is only marginally visible.
Now the facts as I see them:
Firstly, with EZY, you get exactly what you pay for if you bother to read the rather large print on booking. And there are no hidden surprises you could not have seen at checkin when booking, which I can testify first hand from many occasions. 100% to EZY.
When I plan to go to the London area I will always do a search between EZY and and other airlines and EZY usually wins by a significant margin, but not always. OK, I have to put up with a no-chioce BAW water and biscuit v. a choice of drinks and hot or cold food on EZY. For 5.5 euros I'll take the EZY choice on absolutely every occasion as I decide and know ahead. ~100% to EZY.
In my opinion, get to the airport a little ahead of time and EZY will take you under their wing and deliver an attentive service and exactly what you want in flight. I have yet to see this from others and in particular BAW, and I have the oneworld card. ~100% to EZY.
Yes, airports are a pain but with EZY I at least have a comfortable flow through security if I check-in at the last possible time (say relativeliy 5-10 minutes later and not worth the worry where other airlines suggest that despite timely checkin they may bounce you if you are not at the gate on time). ~100% to EZY.
Secondly, people may have less money to spend but e.g. EZY is like a magnet to get people over geological issues such as the Channel, Alpes and the Pyrenees, not to mention many destinations around the mediteranean basin. ~100% to EZY.
Ryanair might be theoretically even stronger but they have a habit of flying between obscure places with little if any choice of ground transportation, when available. I have never found them a more cost-effective solution for my family. ~1000% to EZY
I stress I have no connections whatsoever with EZY. My impression is that they have a business model which is very customer focussed and freindly. Do not knock them as, in my opinion, they will likely be one of the world's largest carriers latest 5 years from now, and I look forward to this happening.