I was thinking that a lot of people will do a regular journey throughout the year, but that's not regular enough to be commuting.
I could imagine that these must be difficult to incentivise people out of their cars, particularly if they're not eligible for discounts.
How about offering a carnet ticket between any two stations which would amount to a third off for those fares ? This would have a long validity - maybe a year, or maybe indefinite.
It would help to market the railway to someone who visits Aunty Flo in Bognor throughout the year, or attends regimental dinners in Durham etc.
I could imagine that these must be difficult to incentivise people out of their cars, particularly if they're not eligible for discounts.
How about offering a carnet ticket between any two stations which would amount to a third off for those fares ? This would have a long validity - maybe a year, or maybe indefinite.
It would help to market the railway to someone who visits Aunty Flo in Bognor throughout the year, or attends regimental dinners in Durham etc.