Five guys is a treat for me and the wife. I’m happy to pay their prices for a good burger. I personally think they’re one of the best burgers on the high street. Always find they taste good and hot and fresh. Their presentation is always decent too. They know that the prices they charge increase expectation and meet that expectation every time in my opinion.
McDonald’s on the other hand I think is too expensive for what they offer. They take no pride in presentation and quality isn’t good. Several franchises in my area have changed hands as the franchisees have run out of money. McDonald’s just finds a new one to take over so customers don’t notice unless they read the operated by sign, or the bottom of the receipt.
Interesting views, as I know both chains quite well from dealings with both businesses.
Five Guys in the UK is priced at a premium, but many locations are now struggling due to the pricing, especially outside of the south east. Agree completely about the quality, but their pricing now has moved them beyond a treat for some of their previous customers. It is something they are having to address quite urgently, with decisions to be made on quite a few leases coming up in 2025.
McDonald's is actually the best performing of all of the UK restaurant chains, but still seeing a decline in overall numbers. Not sure where you got the information from about franchisees having run out of money. McDonald's is run on 20 year franchisee agreements and there is a turnover as older franchisees plan to exit the system. I've worked alongside their franchisee system and with the exception of a couple of newer franchisees being encouraged to hand back franchisees due to their poor performance of a location, there hasn't been a turnover of franchises due to the franchisee running out of money, just planned replacements. Getting a McDonald's franchise takes circa 12 months from passing the initial application, so it isn't a quick process, or one where they have potential franchisees waiting patiently for someone to go broke - it is a well planned transition.