Branding - done well - can be very effective. Don’t think it’s a coincidence that some of the most forward-thinking companies are strong advocates. But Glasgow just seem to be incapable of getting the right buses on the right routes. Don’t know if it’s just the stress of getting so many buses out the depot every morning – ie. as long as the service runs, it doesn’t matter – but it seems to be happening even more when the services are reduced and the yards are full of spare buses. The 18 and 77 seem to be OK, but Caledonia are bad – the 61 branded buses turn up everywhere.
I know some folk think it doesnt matter, but i've overheard several people tell someone they need a red bus for East Kilbride or a blue bus for the Forge. Either do it well, or try something else. It's a bit late, but maybe they would have been better devising completely new liveries for Glasgow City (Caledonia/Scotstoun) and Lanarkshire & Dumbarton.
