I think the days of the bus company that does everything (a la NBC) are numbered, at least outside the mets and conurbations. Success is deciding what you do well, then concentrating on that and doing it to the best of your ability. And on that criteria I think the Shires, Herts and Essex aren't doing so badly at all. We all make mistakes (like the Hemel minibus) and it isn't not making the mistake, but then changing it that matters.
If we judge a bus company just by the size and dominance of its operation then First Essex is a success, and indeed until the recent losses, I suspect that was exactly how First Essex was judged. The trouble is that neglect was storing up problems for the future, and they've now hit, and hit hard. A stitch in time . . .
This may be the way forward from the perspective of the big operator's accountants, but it's bad for passengers and bad for overall public transport usage. Another example of why the current deregulated system needs to end, and not just in the big cities.