First Midland Bluebird is making changes to their fares from Sunday 24th March, but is continuing to offer its best value fares to customers when they purchase tickets in advance of boarding the bus via the First Bus App.
Here are some highlights:
Reductions or freeze on some of our most popular tickets such as First Day and First Weekly tickets.
New First Unlimited rewards our most frequent service users with more convenience and discounted travel.
Customers who switch from buying tickets from the driver, to purchasing them in advance of boarding via the mTickets App will continue to pay 2018 prices in the main. Most fares have been frozen or reduced on the mTickets App, while most single and return tickets purchased on-bus from the driver will increase by around 6%. The best value fares are being offered to mTicket customers, making it the cheapest way to get around.
Graeme Macfarlan, Commercial Director for First Midland Bluebird said: “We generally need to review our fares each year to ensure we meet the rising costs that we face as a business, but we have worked hard to keep any increases to a minimum with ticket prices last reviewed in January ‘18.
“Travel by First Midland Bluebird offers great value for money and we continue to offer a lower price for most tickets purchased via the First mTickets app, in comparison to tickets bought from the driver, so that we can encourage people to switch and help speed up their boarding time. This allows us to improve access to purchase tickets on the go for the increasingly mobile savvy consumer.
“Our Midland Bluebird operation has seen a significant rise in ‘smart’ payments in recent months, with over 60 per cent of our customers now using a ‘cashless’ method. This shows the positive response we have had from our customers to this investment in technology and incentivising these news ways to pay are in response to consumer demand.