Interesting that the 'Explore' name wasn't used on the rebranded Norwich service if it's to be a unified national brand, unless it just means the blue livery with green ribbon element? Also curious that the Portland service is made out to be 'new' despite having actually run for many years and no mention of the other Dorset services, or does the text continue below the picture?
Vehicles used on Great Yarmouth's Coastal Clipper Cabriolet, the Tenby Coaster and Weston-super-Mare route 1 are, I believe, already in blue liveries so I guess might not be a priority to rebrand into 'Explore' for the time being?
While I do find it slightly plain for tourist services compared to some previous liveries, although the circular images do add some colour, I am a fan of the 'Electric' livery being adopted as a national scheme as I think that looks really smart. So if the open-toppers need to go into a corporate style as well, then like you say it has at least been done smartly. I did in particular rate the eye catching blue and cream livery previously used on the Cymru/Tenby/Portland Coasters though.
Ex First Bristol as part open top 32002 RKZ 4760 for O/T services from Weston-Super-Mare. New to First Bristol as closed top 9802.
www.flickr.com
(Link to a Flickr page showing a vehicle wearing the cream and blue livery referenced)