There are two stages to bidding for a franchise.
The first is the pre qualification stage.
This consists of basic questions about the bidder (who are they, are they part of a consortium, etc)
There are then a number of pass/fail questions (has your company/directors been convicted of bribery etc)
There are then a range of financial questions (eg can you demonstrate you can put up the required season ticket bond etc) and safety questions.
There are then two key sets of questions - the first set are generic business type questions along the lines of
Excellent organisations: develop and agree a set of performance indicators and related outcomes to determine the successful deployment of their strategy and supporting policies, based on the needs and expectations of their customers; set clear targets for Key Results based on the needs and expectations of their customers, in line with their chosen strategy; demonstrate positive or sustained good Customer Results over at least 2 years; clearly understand the underlying reasons and drivers of observed trends and the impact these results will have on other performance indicators and related outcomes; anticipate future performance and results; understand how the Key Results they achieve compare to similar organisations and use this data, where relevant, for target setting; and segment results to understand the experience, needs and expectations of specific customer groups.
The second set of questions relate to the specific franchise and asks how you will deal with issues such as - in the case of GW - IEP, Crossrail, electrification - provision of extra capacity within existing infrastructure and rolling stock constraints.
By the nature of the questions and information (bidders will give examples of what they have done to answer the questions) which are assessed by DfT and its appointed consultants every bidder is known to the evaluation team.
Provided you have answered correctly the pass/fail questions all the bids are scored on these latter two sets of questions and 3-5 bidders will be shortlisted for the next stage. Shortlisted bidders are made public.
The next stage is to invite shortlisted bidders to submit full bids - these are limited to 1500 pages! and in the case of ICWC consist of ten key delivery plans
- Organisation, Staffing & Stakeholder Relations, Mobilisation & Migration
- Management & Delivery of Change including Sustainability & the Environment
- Modelling Change and Profit Sharing
- Marketing & Fares
- Ticket Sales & Revenue Protection
- Timetabling to Accommodate Current Demand & Future Growth
- Rolling Stock, Depots & Train Maintenance
- Operational Performance Improvement
- Stations and accessing the Network
- Improving Service Quality
In addition financial and operation models need to be supplied.
All these documents and models have to be clearly labelled with the bidder's name and are evaluated by the Department and its consultants.
Throughout the process there will be discussions between bidders and the DfT to clarify elements of the bid and in due course to negotiate key elements of it.
Throughout the process the evaluators know whose bid they are evaluating and how it compares to the other bids.
Details of the present franchise PQQs and ICWC invitation to tender can be found on the DfT's website.